MACROHARD, in brief.
A plan to run a software company with AI agents. No product yet.
MACROHARD wants AI agents to run a whole software company the way people do, with a screen, keyboard, and mouse. There is no product yet, and the computer bill is already in the billions.
The computer bill is already huge. The software company those computers are supposed to run does not exist yet.
Capex is money spent on machines. SpaceX's AI group spent about four dollars on computers for every one dollar it brought in during 2025. MACROHARD is the bet that those machines will one day replace whole software teams.
Numbers from SpaceX SEC filings, plus Grokipedia for the Memphis computer cluster.
The snapshot above is the free preview. The full seven-page brief continues below.
Read all seven pages
Page one is free. The next six go deeper: what it is, how the money works (with sourced data charts), the bull and bear cases, what to watch, and the bottom line.
- 2A software company meant to be run by agentsWhat it is
- 3What the AI segment is today, versus the MACROHARD betHow the money works
- 4Biggest market, built audience, cheaper inferenceThe bull case
- 5No product, a huge bill, and rivals already shippingThe bear case
- 6A simple scoreboardWhat to watch
- 7Highest ceiling, lowest proofThe bottom line
- TeslaThe whole company
- SpaceXLaunch plus Starlink, now public
- NeuralinkThe neural-data thesis
- MACROHARDYou are reading this one
- Tesla EnergyPowerwall, Megapack, Autobidder
- OptimusThe humanoid-robot option
- RobotaxiAutonomy unit economics
All seven briefs for $79, a saving of $40 versus $17 each.
One-time payment. No subscription and no recurring charge. Secure checkout by Stripe. Access stays on this device. Educational brief, not investment advice.
This is an educational brief, not investment advice and not a recommendation to buy or sell any security. Figures trace to primary filings, official statements, and Grokipedia; privately held valuations are labeled as reported or estimated.
Related: All Explainers · State of Elon · Net Worth Tracker · Glossary · FAQ · Search